Situation: A request to design an overview of the Maricopa County’s Transportation communication, with given text.

Solution: I created the overview using the branding from a provided one-sheet as the foundation. I designed additional graphics and incorporated photos from prior related work sourced from a PDF. To offer flexibility, I developed two alternate versions of the one-page overview, each paired with a corresponding social media ad. For the final version, I used AI to distill the original content—embracing a “less is more” approach to improve clarity and impact.