Situation: The Regenerative Medicine and Therapy Hub; part of Franklin Pierce University, requested a fresh look at their one-page overview.

Solution: Normally if a page of given content is filled with text, nobody will be inclined to read it. In this case, I decided to make it more compelling by using columns. Since it fit in one, that gave me ample room for white space, and an opportunity for a call-out, using AI to summarize the content. The arc-arrow simple points to the article and the text: “New Hampshire as a global leader. And that reinforces the word Hub in the title. Finally, I wanted to create a way to tie regenerative medicine to the college crest. The red-spotted newt, an official New Hampshire amphibian that has regenerative abilities fit perfectly. Combining crest with the newt, I made a button so that it links to the appropriate web address at the University.